The mission of Organic Avenue is to provide LOVE* (Live, Organic, Vegan, Experience) through detox cleanses, organic workshops, raw food staple products, superfoods, whole food supplements, fresh organic live produce prepared into gourmet raw meals and with beauty and other home necessities.

Organic Avenue hired Rubenstein Public Relations as its agency of record in 2011, after which RPR secured high-profile media placements including print, online and television appearances that increased brand awareness and facilitated growth.

Since working with RPR, Organic Avenue expanded from two boutique locations to 10. The company’s kitchen space quadrupled, its product offerings expanded and the company continues to grow throughout New York City, the region and nationwide.

RPR secured media placements in a variety of top-tier, influential outlets including Time, NBC, VH1, Harper’s Bazaar, Glamour, Marie Claire, SELF, OK!, Allure, Essence, Food & Wine, The New York Times, New York Post, NY1, Crain’s New York Business, Gotham, Grub Street, Well & Good NYC, Better Show, Hollywood Reporter, New York Magazine, Delta Sky Magazine, Morning News PIX 11 and Brides.